Scottish Bedding Business Grabs Growth Funding

 In Articles

Luxury market expansion also set to be driven by two new board members

Ava Innes, the renowned Scottish luxury environmentally sustainable bedding brand, proudly announces the successful completion of its first round of investment from new investors including Kelvin Capital and Scottish Enterprise.  This milestone is set to propel the brand forward in its mission to redefine the standards of quality sleep.

Joining the board to help lead the commercialisation of Ava Innes into both the consumer and luxury hospitality market, is Lucinda Bruce-Gardyne, founder of Genius Foods and Chair of Scotland Food & Drink, and Craig Samuel, GlobalScot and renowned advisor to several UK and US based start-ups, who has been appointed as Company Chairman. 

Founded in Elgin by innovative entrepreneur Joan Johnston, Ava Innes has gained widespread recognition for its ground-breaking patented duvet. Notable for its exceptional temperature-regulating qualities, an impressive 93% of customers report experiencing improved sleep since adopting the Ava Innes bedding.

With a commitment to sustainability, Ava Innes places a premium on using natural materials and proudly manufactures its products in the UK. The brand has firmly established these principles as core values, resonating with consumers who prioritize ethical and environmentally conscious choices.

Founder, Joan Johnston commented “Ava Innes is dedicated to excellence and innovation in the luxury sustainable bedding sector as well as providing exceptional customer satisfaction. The brand’s unique patented duvet which delivers a superior sleeping experience has contributed to its rising popularity and positive reputation within the market.”

John McNicol, Director of Kelvin Capital commented “The investment into Ava Innes is the perfect example of our commitment to investing in people and teams.  The knowledge and experience of both the founder Joan Johnston, and the advisory team make this an exciting opportunity for Kelvin Capital.”

Kerry Sharp, Entrepreneurship and Investment, Scottish Enterprise said “Encouraging innovative firms such as Elgin-based Ava Innes to commercialise and scale is a priority for Scottish Enterprise.  This funding will allow Founder Joan Johnstone to deliver potential growth opportunities and scale the sustainable products business.” The infusion of investment capital marks a pivotal moment for Ava Innes, allowing the brand to amplify its presence, enhance product offerings, and further champion sustainability in the luxury bedding industry. As Ava Innes continues to redefine the standards of premium sleep, the brand looks forward to expanding its reach and making a lasting impact on the world of luxury bedding.

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